Volute earns MASB certification and launches the SightIQ™ Process, raising the standard for how marketing investment gets measured.
Perspective shaped by experience
We share what we've learned from doing the work, not trends for their own sake, but insight grounded in real delivery environments and the decisions that shaped them.
Featured perspectives
Long-form thinking on strategy, data, technology, and the decisions that connect them.
White Paper
Your next competitor won't beat you with a better campaign. They'll beat you because an AI agent trusts them more.
WHITE PAPER
The value you want from AI already exists in your organization. Here's why you can't reach it yet.
Press Release
Volute Group acquires Quantum Sight to expand analytic offerings and help clients maximize marketing investments.
White Paper
Most organizations have the capability but lack the alignment to make it work.
White Paper
Life insurance marketers have the tools but struggle to make them work as a system.
Case studies
A closer look at how the ExperienceIQ framework has been applied across industries and challenges.
Financial Services
The analytics gap
Gaps in marketing analytics were slowing decisions at a financial services firm.
70%
Reduction in reporting time
Life Insurance
Marketing's impact
A life insurance firm knew marketing was driving sales but couldn't prove it
10x
Improvement in sales
Manufacturing
Missing the mark
A manufacturer's broad targeting was failing to reach high-value buyers.
50%
Lift in pilot campaign performance
Consumer Technology
Disconnected channels
A large electronics retailer couldn't connect its data to marketing outcomes.
6%
Increase in total revenue
News
Exciting new updates from the Volute team.
Ted.com Feature
Aaron Tellier on featured on Ted.com, for his appearance on Zachary Bernard's "The Entrepreneur's Lookbook" podcast.
MASB Membership
Volute becomes a MASB member, and Sight IQ process is MMAP certified.
AI FOCUSED WEBINAR
Shiv Gupta and Aaron Tellier hosted Volute's AI and agentic buying focused webinar, "Trusted by the Algorithm".
Podcast Appearance
Shiv Gupta's appearance on the "What Gets Measured" podcast with Jake Sanders.
Podcast Appearance
Aaron Tellier appears on "The Milmo Show" podcast, talking strategy vs. tactics.
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