Volute acquires Quantum Sight, expanding capabilities in data-driven marketing and customer analytics.
Disconnected channels
A large electronics retailer couldn't connect its data to marketing outcomes.
The challenge
The challenge
A large electronics retailer aims to create a data-driven attribution model to measure marketing impact across channels, campaigns, and customer segments.
The stakes
Disjointed analytics and siloed teams have led to lost insights, requiring improved collaboration and systematic data capture.
The solution
Data management
Institute a new data management protocol to collect and analyze all needed data to test in email campaigns.
Data integration
Use a combination of digital data integration, product purchases, and product category email engagement behavior, weighted to prioritize the most critical interactions.
Personalization
Deploy personalized content via Adobe Target.
The result
26%
Increase in email clicks
6%
Increase in total revenue
73%
Category sales reached
