Volute acquires Quantum Sight, expanding capabilities in data-driven marketing and customer analytics.

Marketing’s Impact

A life insurance firm knew marketing was driving sales but couldn't prove it.

The challenge

The reality

A life insurance marketing team is influencing a B2B to B2C model involving sales teams, brokers, benefits managers and their employees.

The stakes

The sales pathway often bypasses the website and sales attribution is a challenge. The marketing team knows their efforts are influencing offline sales, but by how much?

The solution

Attribution Modeling

Develop halo and channel attribution models to determine offline and online marketing impact and channel effectiveness.

Web Experience Development

Develop web experiences for 3 segments at various stages of the buying process.

Measurement Framework

Design metrics and a continuous improvement program to manage and measure marketing effectiveness.