Volute acquires Quantum Sight, expanding capabilities in data-driven marketing and customer analytics.

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Volute Group acquires Quantum Sight to expand analytic offerings and help clients maximize marketing investments.

Columbus, OH – April 7, 2026

Volute Group, a leading marketing consultancy dedicated to helping clients maximize the investments they've already made in data, technology, and marketing, today announced the acquisition of Quantum Sight, a premier data-driven, human-focused analytic consultancy. This strategic acquisition significantly expands Volute Group's analytic capabilities, empowering clients to further maximize their marketing investments by seamlessly connecting data, strategy, and human insights.

About Volute Group

"At Volute, our mission is to help clients make the most of the marketing investments they've already made by aligning stakeholders, resources, and marketing investments to common objectives," said David Magrini, CEO of Volute Group. "The acquisition of Quantum Sight is a natural extension of that mission. By integrating their deep analytic expertise and human-focused data modeling with our robust industry experience and strategy orchestration, we are uniquely positioned to deliver actionable intelligence that drives measurable business results and creates unparalleled customer experiences."

What Quantum Sight brings

Quantum Sight brings a unique approach to the table, viewing customer data as a narrative full of characters, events, and motivations. They specialize in uncovering actionable insights, developing data-driven customer strategies, and creating financially rigorous ROI measurements that resonate with the C-suite. Their holistic approach encompasses brand, strategy, customer experience, technology, and algorithms to drive both short-term growth and long-term loyalty.

"We believe that listening to what data is telling you before asking questions is the critical first step to understanding a business at the human level," said Shiv Gupta, CEO of Quantum Sight. "Joining forces with Volute Group allows us to scale our impact. Together, we will not only uncover critical insights but also seamlessly integrate those insights into the technology stack to activate audiences and bridge the marketing-finance divide like never before."

Industry Certifications and Expanded Capabilities

A key advantage of this acquisition is the addition of Quantum Sight's stringent industry certifications. Quantum Sight brings both SOC II and MASB (Marketing Accountability Standards Board) certifications to Volute Group. The SOC II certification ensures the highest standards of security, availability, processing integrity, confidentiality, and privacy of customer data. Meanwhile, the MASB certification underscores Quantum Sight's commitment to financially rigorous marketing measurement and accountability, further strengthening Volute's ability to deliver financially justifiable ROI reports and business cases. Offshore capabilities are also a part of Quantum Sight's offering.

What this means for clients

The combined capabilities of Volute Group and Quantum Sight will deliver to clients an end-to-end solution — from deep, human-level data insights and advanced predictive modeling to seamless technology integration and dynamic audience activation.
For more information about Volute Group and its expanded offerings, please visit www.thevolutegroup.com. To learn more about Quantum Sight's data-driven, human-focused approach, visit www.quantumsight.com.

The Volute Group approach

Volute Group helps senior marketing leaders make the most of the marketing investments they've already made. Grounded in real operating experience, Volute uses its ExperienceIQ approach to bring structure and clarity to complex, interconnected systems across strategy, data, technology, and execution. By bridging the gap between marketing teams and the broader organization, Volute aligns decisions around shared facts to deliver measurable business results and cost-effective operational efficiency.

More about Quantum Sight

Quantum Sight is a data-driven, human-focused marketing consultancy that uses data to tell a brand's story. By uncovering actionable insights and designing strategies at the human level, Quantum Sight helps marketing leaders understand and articulate the financial impact of their efforts, bridging the gap between marketing and finance.

Media Contact

Aaron Tellier


Managing Partner, Chief Marketing Officer


atellier@volutegrp.com


Phone: 609.477.9966


www.thevolutegroup.com