Volute acquires Quantum Sight, expanding capabilities in data-driven marketing and customer analytics.
The analytics gap
Gaps in marketing analytics were slowing decisions at a financial services firm.
The challenge
The reality
A review of the marketing analytics ecosystem revealed critical gaps that made reporting cumbersome and key insights incomplete.
The stakes
With marketing-driven growth a top priority, closing these gaps was essential to improve transparency and maximize ROI.
Solutions
Unified Data Architecture
Inventory over 80 different metrics and KPI's captured in disparate platforms and define a unified data architecture and build a Marketing database.
Strategic KPI Framework
Develop a strategic KPI framework that transforms marketing data into clear, actionable insights.
Dashboard Suite
Develop a focused suite of dashboards, each purpose-built for key audiences - executive leadership, marketing leaders, advisor teams, and channel owners.
Enablement & Adoption
To support successful internal implementation and adoption structured education, socialization and enablement plans were developed and shared through workshops.
The result
70%
Reduction in reporting time
55%
Reduction in time to decision
80%
Lift in reporting adoption
